Client
Context
Challenge
Context
Challenge
Stats NZ
Branding, Illustration, Cultural partnership
Create the most inclusive census ever
Branding, Illustration, Cultural partnership
Create the most inclusive census ever
About
Developed at VMLY&R Wellington in tandem with Te Amokura Productions, the 2023 Census was a true cultural partnership. Creating a brand that is about the people of Aotearoa. All of us.
It is about those who are here today, those who came before us and the ones who’ll come after. Because all of us count, and we’re all connected like the drops that make up the rivers. Census is an invitation for each of us to say who we are. Because, together, all of our stories create a clear, authentic picture of who we are today, as a community, and a region, and a nation.
It gives us the power to represent ourselves, our families, whānau, communities and cultures. And to create real change where it’s needed most, in our lives, and in the towns, schools, hospitals and streets around us. When you share your story, you can share in the benefits for your community and for us all. For 2023 Census – all of us count.
