Client
Context
Challenge
Context
Challenge
TradeMe
HTML5, Documentation, Workshops
Develop and improve the TradeMe digital advert export process
HTML5, Documentation, Workshops
Develop and improve the TradeMe digital advert export process
About
From pixels to perfection. This project was a collaborative effort (with Ashleigh Matthews and Iris Wood) to transition TradeMe away from out-of-date processes, and into a future proofed, scalable approach towards digital adverts.
Previously exported out as GIF’s, JPEG's, or PNG's. This often resulted in sub par outputs; with simple animation styles, poor resolution, colour dithering, and large file sizes.
Html5 provided a break through, and by combining joint investigations with multiple rounds of testing, we were able to develop a stronger overall process, in-depth documentation, and conduct multiple workshops to up-skill fellow designers for both static and animated adverts alike.
The end result? A team of designers with the capacity to create engaging, scaleable vector graphics, with smaller file sizes, perfect colours, and ClickTag enabled up to industry standard.
