Client
Context
Challenge
Context
Challenge
Ace Aotearoa
Branding, Illustration, Animation
Develop a brand pitch for Year of Lifelong Learning
Branding, Illustration, Animation
Develop a brand pitch for Year of Lifelong Learning
About
As part of the team at Foundry Creative, I was tasked to develop a brand that promotes a year-long celebration of Lifelong Learning.
The core logo lockup draws upon a Tui taking flight – a metaphor that instils values of fulfilment, confidence and aspiration. It's feathers an abstraction of the koru; a subtle nod towards our local Māori heritage, symbolic of new life, growth, strength and peace.
The minimal aesthetic combines a human-centred approach to photography, with a unique vibrant colour palette, to inspire and bring the students into the heart of the brand.
Me ako inainei, let your learning take flight New Zealand.
