Client
Context
Challenge
Context
Challenge
The Lott
Branding
Re-establish a heritage brand into a modern context
Branding
Re-establish a heritage brand into a modern context
About
Lucky Lotteries is a cheeky brand that wants to trigger fun in people’s lives by taking a chance on unexpected rewards that can be all your own.
Lucky is a rebel, so don’t be surprised to find copy in unexpected places…
But no matter where he leaves his mark, the brand message must be punchy and simple.
The goal is not contemplation. It’s a smack in the face.
Think punk. Not opera. But maybe a punk opera!
