About
  • Projects
  • BCU Bank
  • Vinnies
  • 2023 Census
  • Waka Pacific
  • Espresso Ninja
  • Creative HQ
  • Sunny Death Metal
  • Heart of Stone
  • Bicycle Junction
  • Flux Internal
  • Te Wiki
  • Dungeons & Dragons
  • Lucky Lotteries
  • Learn Now
  • Curriculum Leads
  • Ako Aotearoa
  • Sorted
  • Flux Sales
  • TradeMe Pitch
  • Powershop
  • TradeMe Marketplace
  • Jacqui Gibson
  • Various Animations
  • Taratahi
  • TradeMe html5
Download CV
Wiremu Smith.
Get in touch (+64) 275 732 500 wiremureedsmith@gmail.com
About
  • Projects
  • BCU Bank
  • Vinnies
  • 2023 Census
  • Waka Pacific
  • Espresso Ninja
  • Creative HQ
  • Sunny Death Metal
  • Heart of Stone
  • Bicycle Junction
  • Flux Internal
  • Te Wiki
  • Dungeons & Dragons
  • Lucky Lotteries
  • Learn Now
  • Curriculum Leads
  • Ako Aotearoa
  • Sorted
  • Flux Sales
  • TradeMe Pitch
  • Powershop
  • TradeMe Marketplace
  • Jacqui Gibson
  • Various Animations
  • Taratahi
  • TradeMe html5
Download CV

Lucky Lotteries

Client 
Context 
Challenge
The Lott
Branding
Re-establish a heritage brand into a modern context
About
Lucky Lotteries is a cheeky brand that wants to trigger fun in people’s lives by taking a chance on unexpected rewards that can be all your own. 
Lucky is a rebel, so don’t be surprised to find copy in unexpected places…
But no matter where he leaves his mark, the brand message must be punchy and simple. 
The goal is not contemplation. It’s a smack in the face.
Think punk. Not opera. But maybe a punk opera!
Learn Now
Branding, Illustration, Animation
Creative HQ
Illustration, Environmental Graphics
Flux Internal
Animation, Illustration, Print
Bicycle Junction
Animation
Sunny Death Metal
Branding, Graphic Design
Curriculum Leads
Branding, Graphic Design
Sorted
Illustration, Animation, Video Production, Web Design
Te Wiki
Branding, Graphic Design
Jacqui Gibson
Web design
TradeMe Pitch
Branding, Illustration, Marketing
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