Client
Context
Challenge
Context
Challenge
BCU Bank
Branding, Illustration, Web Design
Reposition BCU Banks rich history into a modern design system
Branding, Illustration, Web Design
Reposition BCU Banks rich history into a modern design system
About
The BCU visual identity distills the brand's rich history in the Banana Coast region and its integral commitment to members. It does this through a design language reflecting the banana leaf and imagery focused around people, not products.
A member owned bank with a brand that proudly puts it’s members first.
With values built on integrity, positivity and devotion. A personality that’s human, quick-witted, authentic and tenacious. Truly captures the heart of the members owned bank. Breathing new life into the brand to forge a deeper connection with their members by putting them first.
Headlines that feel human, colours born from the Australian sunset.
Headlines that feel human, colours born from the Australian sunset.
Illustrations that embody Thor – witty and bold. Two styles to juggle our
day-to-day assets, with the campaign illustrations, to communicate a greater sense of depth and personality.
day-to-day assets, with the campaign illustrations, to communicate a greater sense of depth and personality.
Introducing new flexible brand device to contain our brand assets or draw emphasis towards them. The curve – a thing of beauty, and that’s no accident. It is derived from our logo. A subtle nod to the brand’s heritage.
Icons, like the name suggests, are always important. The use of the curve in our icons is a nod to the curve in our logo.
