Client 
Context 
Challenge
St. Vincent de Pauls
Branding, Illustration, Experiential Design
Revamping the Vinnies’ store fits out 

About
For our brand makeover, we wanted to bring the environment to life with a bang! The new look is all about bursting with energy and enthusiasm. It’s got that special charm that grabs your attention and sets your adventurous soul onf ire. We’ve spiced it up with vibrant colours, dynamic fonts, and lively visuals that capture the buzz of a top-notch retail experience, all while staying true to our heartwarming charitable spirit. 
This transformation truly captures the heart of the Vinnies brand, breathing new life into the brand and forging a deeper connection with our beloved retail audience. 
From introducing new way-finding devices built from the Vinnies logo itself, to clear, bold way-finding, to custom illustrations, and bespoke builds including our very own selfie wall - the power of visual storytelling is on full display, igniting excitement and enthusiasm in every customer who walks through our doors!
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