Client
Context
Challenge
Context
Challenge
TradeMe, Book a Courier
Branding, Illustration
Create a brand pitch as part of the hiring process
Branding, Illustration
Create a brand pitch as part of the hiring process
About
A conceptual pitch mocked up for TradeMe as part of the application process. This brand identity is centred around a two pronged approach, targeting existing and prospective clients alike.
Existing clients will focus more on tangible benefits. Whilst prospective ones will be targeted via building an emotional connection through persona based illustrations. This simplistic, minimal approach creates an open, playful and curious identity that to drive awareness and interaction with the courier service.
Reliable, simple, happy. Book a courier - sending smiles.
